Tuesday, November 28, 2006

Fuck you, McDonald's

FYI. I don't live in America. I exist more or less outside of the McDonald's umbrella...which means that there're only 2 or 3 Micky D's within a mile of where I'm sitting, instead of, say, 20. And I only visit McDonald's once, maybe twice a month these days...which given my history and normal eating patterns back home is pretty fucking rare, trust me.

But I couldn't let this pass.

I was reading my hometown paper's website today and I saw an ad at the top of the screen for, get this, the 'McRib Farewell Tour II.' 2. As in, we already had a fucking farewell tour for the McRib last year, but you stupid suckers'll come crawling back for some more of that pink gooey BBQ sauce covered shit so we're gonna have another go at it.

Where the fuck do these McDonald's assholes get off? It's like they're not even trying anymore. You know these advertising types were just sitting around in their office doing their usual intellectual masturbation and one of them was like, "d00ds, we totally need to bring back the McRib, coz the idiots who eat our shit haven't cottoned on to that whole carrot and stick thing we've got going on...but how to bring it back? We retired it last year, d00ds!"

And then d00d 2 was all like "why don't we just have another Farewell Tour, you know, like all of those aging rockers who keep coming back for another tour to squeeze a few more dimes out of their decrepit geriatric fan base whose pathetic existence is periodically rejustified by lurid bands of grandfathers singing about sexual liberties and the political issues of 50 years ago...and to pretend to be 'cool' and 'in on' the whole thing we'll call it Farewell Tour II."

"Great idea, Chad," says d00d 1. "And we can design this whole hipster internet site that will totally speak to the rock and roll generation whom we will be exploiting and simultaneously appealing to purchase our disgusting product."

Which is what they did. Check it out-

http://www.mcrib.com./

I encourage you to visit this website. Marvel at the depths to which Western civilization has sunk. Introduce yourself to the weirdly gesticulating late 20s/early 30s ish woman (young enough to appeal to 60 year olds but old enough for it to not be entirely creepy) who greets mcrib.com's visitors. She encourages us to "rock out" with "t-shirts, downloads" and other merchandise. She wears a shirt with a picture of a bone on it with a cross through it. No boners? I have to admit I don't get that one. After she's said her spiel she rocks her head back and forth repeatedly, obsessively crosses and uncrosses her arms, while the mcrib band performs a sound check in the background. Throngs of people who've apparently been worked up into a frenzy over the 2nd coming of the mcrib sandwich teem in the background, they've gathered themselves together to pay homage to a disgusting slab of processed meat.

My thanks to Mcdonald's for restoring my faith in the worst of humanity.

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